The amoux Brand Guidelines is a comprehensive 50-page document* (samples of which are provided on the right) crafted to ensure cohesive and consistent design practices across all team activities. Building upon amoux's existent branding, these guidelines serve as a crucial resource for maintaining brand integrity and the company's visual and communicative impact.
The creation of the amoux Brand Guidelines involved several key stages; including conduction of in-depth analysis of amoux's existent branding to identify strengths and areas for enhancements, in addition to engaging with key stakeholders to gather insights and ensure alignment with the company's vision and goals. Iterative feedback sessions were held with the Foudner & Managing Director of amoux and the design team seniors.
*The guidelines include the following: amoux's Story, About amoux Introduction, Role, Vision, Mission, Values, Market Expansion Timeline, Divisions, Unique Selling Point, Brand Persona, Tagline, Slogan, Color Identity, Typfaces (English & Arabic), Color, Iconography, Images, Backgrounds, Visual Identity, Logo Variations, Logo Construction, Minimum Size, Logo Placement, and Exclusion Zone.
