Kardal is an online bookstore developed by Project Amoux, whose mission is to share knowledge and build a community that travels through time, histore places, genres, and envisions breaking borders to create a free erudite individual.
The collection aimed to create products that resonate deeply with readers and the bookstore's target audience; the development of this collection involved audience research and understanding the preferences and interests of Kardal Bookstore's target audience.
The collection includes an aged book-scented candle, a series of tote bags inspired by literary classics, and a "one more page" themed tote bag and t-shirt. Each item is crafted to evoke nostalgia, literary appreciation, and a sense of belonging.
